Insights & Media
Commentary: The B2B Marketing Benchmark 2024
The first B2B Marketing Benchmark report with a specific focus on the food and nutrition ingredient industry builds on sector-specific quantitative data, interpreted through the lens of B2B marketing tools. Developed by BDB, a fully integrated B2B marketing agency, Heather contributed expert insights on the dynamics of the global food and nutrition ingredient industry, contextualizing the findings.
Whitepaper: Gender Diversity in Nutraceutical Industry Leadership
As president of Women In Nutraceuticals (WIN), Heather worked with NEXT Data & Insights on a global survey establishing benchmarks to track shifts in gender parity and the representation of women in leadership roles in the nutraceutical industry. This whitepaper delves into the survey findings, compares to related industries, and shares best practices to improve gender equity.
Video Documentary: Ashwagandha – Adaptogen of Today
For more than 4,000 years, ashwagandha has been used as a rasayana—or life extender. This video documentary, scripted and produced by Heather as part of a content marketing program, showcases how traditional knowledge of ashwagandha is meeting today’s production and traceability standards, yielding solutions to global health challenges.
Report: Delivering the Power of Botanicals
Transparent sourcing, efficacious dosage and commitment to quality control are hallmarks of responsible industry. Heather’s report for Vitafoods Insights explored considerations including supply chain transparency, manufacturing technologies to address bioavailability and taste, and the importance of clinical research to substantiate efficacy and safety.
Podcast: Exploring the planet health-personal health connection
Sustainability is increasingly a ‘must have’ for healthy products, as consumers make the connection between their own health and that of the world around them. In this Vitafoods Insights podcast, Heather hosts Julie Johnson of HealthFocus to discuss consumer attitudes and actions around the environment and sustainability, and how that is impacting the development of new healthy products.
